Professor Adrian Saville Gordon from the Gordon Institute of Business Science (GIBS) and the Centre for African Management and Markets (CAAM), teams up with The Founder of The Nielsen Network, Bronwyn Nielsen to bring you “Africa Rising”.
A monthly mini documentary that highlights the enormous opportunity that the African Continental Free Trade Area presents if fully embraced and effectively leveraged. AfCTFA went live on the 1st of January 2021 and aims to unify 55 AU states, connect 1.2 billion people and create the largest free trade area in the world with a combined GDP of 3.4 trillion US dollars .
The team will showcase trade, infrastructure, education and health projects, conduct interviews with public and private sector leaders, academia and civil society. We start in The Republic of Ghana home to the AfCFTA Secretariat. #africa #AfCFTA