How the Fitness Industry is responding to COVID-19

In this segment of the Business of Health, Gisèle WERTHEIM AYMéS – Founder World of Longevity interviews a panel of leaders in the fitness industry on what is happening in this industry, how their businesses are pivoting during COVID-19, addressing the shift to a more digital fitness model, as well as addressing safety requirements in preparation for centres re-opening.

The panel includes: Nikki Cockroft, Global Chief Marketing and Technology Officer for Virgin Active Global, Boris Leyck Founder and Managing Director of Bodytech South Africa, Emma Heap, Director of Sudor.fit and Jenni Rivett, International fitness and wellness consultant.