The Value of a Brand should be taken into account when you make investment decisions – Brand Finance

Every year Brand Finance produces its GIFT (Global Intangible Finance Tracker) Report where company brands comprise a significant portion of the calculated intangible value. Brand Finance strongly believes that investors need more information about the nature and value of internally generated intangible assets such as a company’s brand and that maintaining the status quo in financial reporting is simply irresponsible. Brand Finance executives Jeremy Sampson and Declan Ahern weigh in on the topic.